Introduction to Peech
Peech is a modern sex toy distributor focused on destigmatizing sexuality and creating a welcoming space for exploration. With minimalist, feminine design, Peech contrasts the male-oriented market. Active in community-building, they offer a blog, events, a podcast, daily Instagram content, and plan to grow on TikTok.
Problem area
Peech aims to boost engagement and sales through video content, improve online shopping for older audiences, and enhance event promotion to increase participation.
Problem formulation
How can we create a website and digital content that retain loyal customers while attracting new ones for Peech?
Posts and stories promoting Peech's quiz events
Click the image above to see the website
Animation
We created tasteful 1080x1920 animations to demonstrate Peech’s products, later reused for Instagram. Simple, sensual illustrations were made in Illustrator, based on an initial storyboard.
Animation created by me about Le Petit Wand
We unified animation easing with the Ease plugin, added motion blur for smoothness, and used two subtitle presets from Animation Composer for consistency.
We have created animation on how to use the products for the bestseller items by Peech. to see other animations created by my teammates CLICK HERE.
360 Images
We shot 180 photos per product at KEA Tech Lounge using a rotating table and remote camera. Photoshop droplets sped up editing, though some backgrounds required manual cleanup. Finally, we used Spot Editor and the Imajize plugin to add 360° views to product pages.
To see the 360 images go to our product sections for Le Petit Wand, Clamy, Pawny, Satisfyer Pro 2 and Corny.
3D models
After submitting the project, we stayed motivated to explore 3D scanning, aiming to enhance product views for customers shopping from home.
3d product modelling - research
8 in 10 customers activate the 3D view on a product page
Ranks you higher on Google
Reasons to use 3D
Puts you at a competitive advantage. How?
34% of people spend more than 30 seconds interacting with 3D
95% of respondents prefer an interactive 3D view to video
40% conversion rate increase when using 3D models on the website
Reasons for 3d use while shopping
Closest to life-like experience
Closest to life-like experience
55% of purchased sex toys online
Provides more discrete experience
More adventurous tendencies
Bigger chance of purchasing item as expected
35% of reduction rate in returns
First fail - Cs 3600 Access Intraoral Scanner
We went to my dad's dental clinic where we could use his equipment to try to scan the toys.
We went to my dad's dental clinic where we could use his equipment to try to scan the toys.
Second fail - Carestream Dental Dental Tomograph
Success - Scanner S600 Arti – Allroundscanner
After two fails I was lucky to be invited to my dad's technician who owned Allroundscanner with which it was possible to create 3d Models.
Outcome from scanner edited in Adobe Dimentions
Wordpress + 3d Viewer Plugin
Clamy in 3D
Website is SEO friendly
Report available on request
Wireframes
At first, we used the "Crazy 8s" method to come up with a lot of ideas. Then, to give a first look at these ideas, I made some basic designs or 'wireframes' using Figma.
Prototype
I have created a prototype to see the closest look of our final design and be able to test it.
I collaborated in this project with Magda Dmowska and Dominik Leib.
